I recently attended the AoM Conference in Anaheim (August 8-13). There are always many interesting sessions and papers – some things are fascinating because of their potential or actual contribution to what we already know, while others are fascinating because they are unique, subtle or simply a bit wacky.
In any case, I was completely blown away by the interest in neuroeconomics and entrepreneurship. This area of research may give researchers the ability to look into the mind of the entrepreneur. It is transdisciplinary (part of Zoltan Acs’ Creative Class Experience, see here) and can be used to study behavior and decision-making across multiple levels.
Angela Stanton, Mellani Day, Norris Krueger, Isabell Welpe, Zoltan Acs, David Audretsch and myself participated in several sessions on the subject. My favorite was an interactive session with about 30 attendees. Everybody was split into groups to identify promising areas for neuroscience research in their own specializations or fields. A lively discussion followed about research trajectories, ethics and control of human behavior and emotions, and even specific research questions. I think everybody was thrilled with the outcome of this session.